Bøger af J. Lees-Marshment
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- Integrating Citizen Views into Political Leadership
740,95 - 795,95 kr. As political leaders acknowledge the limits of their power they increasingly integrate constructive input from inside and outside government into their decision-making. A Ministry or Commission of Public Input is necessary to collect, process and communicate input more effectively and politicians need to work with the public to identify solutions.
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- 740,95 kr.
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552,95 - 598,95 kr. The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
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- 552,95 kr.