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Bøger af J. Lees-Marshment

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  • - Integrating Citizen Views into Political Leadership
    af Jennifer Lees-Marshment
    740,95 - 795,95 kr.

    As political leaders acknowledge the limits of their power they increasingly integrate constructive input from inside and outside government into their decision-making. A Ministry or Commission of Public Input is necessary to collect, process and communicate input more effectively and politicians need to work with the public to identify solutions.

  • af Jennifer Lees-Marshment
    552,95 - 598,95 kr.

    The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.