Bøger af Gordon R. Foxall
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1.587,95 kr. - Bog
- 1.587,95 kr.
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- Responding to the Imperatives of Consumer-orientation
1.597,95 kr. The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm.
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- 1.597,95 kr.
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757,95 - 2.838,95 kr. - Bog
- 757,95 kr.
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- From Behavior to Action, from Action to Agency
572,95 - 944,95 kr. Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's consumer.
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- 572,95 kr.
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- A Practical Guide
648,95 - 1.511,95 kr. Previously published: London: Croom Helm, 1980.
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- 648,95 kr.