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  • - Theory, Practice and Cases
    af Evangelos Christou
    721,95 - 1.771,95 kr.

    Presenting the theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, and marketing.