Bøger af Erik Mooi
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- The Process, Data, and Methods Using Stata
916,95 - 1.318,95 kr. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods.
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- 916,95 kr.
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- The Process, Data, and Methods Using IBM SPSS Statistics
616,95 - 1.025,95 kr. This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
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- 616,95 kr.