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Bøger af Erik Mooi

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  • - The Process, Data, and Methods Using Stata
    af Marko Sarstedt, Erik Mooi & Irma Mooi-Reci
    916,95 - 1.110,95 kr.

    The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods.

  • - The Process, Data, and Methods Using IBM SPSS Statistics
    af Marko Sarstedt & Erik Mooi
    560,95 - 984,95 kr.

    This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.