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  • Electronic Word of Mouth (eWOM) in the Marketing Context af Yogesh K. Dwivedi
    Electronic Word of Mouth (eWOM) in the Marketing Context
    - A State of the Art Analysis and Future Directions
    af Yogesh K. Dwivedi, Michael D. Williams, Elvira Ismagilova & mfl.
    593,95 kr.

    This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing.

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