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  • af Dung Nguyen
    2.185,95 kr.

  • af Dung Nguyen
    2.239,95 kr.

    Addresses marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm's marketing efforts may take place. This book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms and formal results are presented and analyzed.