Bøger af Dung Nguyen
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2.111,95 kr. - Bog
- 2.111,95 kr.
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2.164,95 kr. Addresses marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm's marketing efforts may take place. This book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms and formal results are presented and analyzed.
- Bog
- 2.164,95 kr.