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  • Stand-out Marketing af Dr Paul Johnston
    Stand-out Marketing
    - How to Differentiate Your Organization in a Sea of Sameness
    af Dr Paul Johnston, Stacey Danheiser & Dr Simon Kelly
    402,95 - 1.144,95 kr.

    Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.

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