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  • - A customer based approach
    af Keele University, UK) Hirst, Sheffield Hallam University, mfl.
    433,95 kr.

    Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions.