Bøger af David E. Smith
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444,95 - 1.777,95 kr. - Bog
- 444,95 kr.
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128,95 - 248,95 kr. - Bog
- 128,95 kr.
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400,95 kr. The Liberal party has shown a marked failure to hold a place in the hearts and minds of the voters of Western Canada. Professor Smith here argues convincingly that the party is largely the author of its own downfall through insensitivity to regional concerns and ignorance of the implications of its centralizing tendencies.
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- 400,95 kr.
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554,95 kr. Both scholarly and readable, this book will be useful to students of Canadian history and politics as a discussion of a provincial party's adjustment to the changing nature of federal-provincial relations and as a case study in machine policies in Canada.
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- 554,95 kr.
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398,95 kr. Offers comprehensive basic introduction to substance abuse/treatment. It includes a discussion of the nature of addiction. It offers information on management and treatment. It outlines the signs and symptoms of drug abuse and addiction. It delves into treatment issues specific to women, children, and families.
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- 398,95 kr.
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364,95 - 373,95 kr. The Canadian Senate in Bicameral Perspective sets the Canadian Senate into this international milieu, contextualizing the debate and arguing for a renewed investigation into its future.
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- 364,95 kr.
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- An International Perspective
233,95 kr. Not only will the reader gain a valuable perspective on the current state of marketing concepts and techniques, but the book offers managerial perspectives which also can provide guidance for the business success. Several features of the book merit special mention. -Unique to business marketing books this book includes, in one volume, text that presents major concepts of both business marketing and strategic management. -A global perspective is integrated throughout the text. The basic premise is that marketing concepts are fundamentally international. The authors elected therefore, to integrate international aspects of marketing as extensions of fundamental concepts where appropriate rather than to have separate international sections. -The book has a strong strategic and managerial orientation. The first five chapters establish the context of marketing planning and include corporate and business planning and a separate chapter on industry analysis. The remaining chapters address segmentation and product, pricing, and communication and distribution decisions.
- E-bog
- 233,95 kr.
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- A Global Perspective
163,95 kr. The Business of Wine is aimed at anyone with an interest in broadening his or her view of wine to encompass some of the fascinating complexities of the business side of this international industry. It is also the intention that it provides substantive reading for the professional, the academic, or the student seeking to gain deeper insight into the structure and economics of the industry as well as into the various trends and pressures which are currently affecting it. Go to any bookstore, and you will find a myriad of guides to the wines of the world. Interesting as such books are to wine lovers, these volumes leave many gaps. The aim of this book is to fill those gaps and to provide a global overview of wine as a business. While it is still possible to drive through Provence, Napa Valley or Mendoza unearthing the odd case of undiscovered nectar, the real backbone of today's wine industry lies elsewhere. It is that backbone - its structure and complex functions - that is examined in detail in The Business of Wine.
- E-bog
- 163,95 kr.