Bøger af Claude Hopkins

The essential guidebook on how to make your marketing and advertising more profitable--faster. You already have a great product or service--how do you build a narrative around it that speaks to your customers' attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to: Create a winning personality for your adsIncentivize people to buy without using sensationalism or empty rhetoricStrategically incorporate visual design elements into adsHarness the power of coupon advertising, product sampling, and direct-mail marketingRun test campaigns to make smarter decisions about your advertising dollarsKnown as the "father of modern advertising techniques," Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies. Increase your company's bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers.

A founding father of modern advertising discusses the lure of telling a story, use of headlines and art, the power of specificity, and the value of samples and testing campaigns.

Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) Claude Hopkins, the father of modern advertising techniques, believed that "advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In scientific advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, The fundamental principles of scientific advertising are universal and timeless.

"Scientific Advertising" is a seminal book written by Claude C. Hopkins, a renowned advertising pioneer, and copywriter. First published in 1923, the book is considered a classic in the field of advertising and marketing. It is known for introducing the concept of data-driven, measurable advertising techniques, which significantly influenced the advertising industry and continues to be relevant in the digital marketing era. Key aspects of "Scientific Advertising" include: Measurable Advertising: Claude Hopkins advocated for the use of scientific methods to measure the effectiveness of advertising campaigns. He believed that advertising should not be based on guesswork or creative intuition but on empirical evidence and data. Advertisers should track and measure the results of their campaigns to determine what works and what doesn't. Emphasis on Direct Response: Hopkins stressed the importance of direct response advertising, where the goal is to elicit a specific, immediate response from the audience, such as making a purchase, filling out a form, or taking a specific action. This allows for precise measurement and optimization of ad campaigns. A/B Testing: Hopkins popularized the concept of A/B testing or split testing, where two versions of an ad are compared to determine which one performs better. This approach enables advertisers to refine their messages and strategies based on actual results. Focus on Headlines: The book emphasizes the significance of the headline in advertising. According to Hopkins, the headline is the most critical element of an ad, as it determines whether the reader will continue to engage with the content or move on. He provided insights on creating compelling headlines that grab attention and drive interest. Writing Persuasively: Hopkins discussed the art of persuasive writing in advertising, emphasizing that advertisements should be clear, concise, and written in a way that resonates with the needs and desires of the target audience. He stressed the importance of highlighting the unique selling proposition (USP) of a product or service. ROI-Focused Advertising: "Scientific Advertising" introduced the idea that every advertising dollar spent should be seen as an investment with an expected return on investment (ROI). Advertisers should aim to maximize the return for their advertising expenditure. Evergreen Principles: Despite being published almost a century ago, many of the principles and strategies discussed in the book remain relevant today, especially in the context of digital advertising and online marketing. "Scientific Advertising" by Claude Hopkins remains a foundational work in the field of advertising and marketing. It emphasizes the importance of data-driven decision-making, the need for continuous testing and optimization, and the focus on delivering clear and persuasive messages to target audiences. This book has had a profound and lasting impact on the advertising industry and is a valuable resource for anyone interested in the art and science of advertising.

Claude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm. That's equivalent to over $25 million today.Claude codified his techniques in 1923 in a book called Scientific Advertising.While this book has been recommended and used by many great marketing minds since Claude's day, his principles remain broadly unknown.To ensure Claude's techniques and principles are not forgotten, best-selling author and entrepreneur, Tony Melvin, has taken Claude's original work and revitalized it for today. Tony isolated 114 Profitable Laws of Advertising & Marketing providing a clear set of rules that anyone can follow. These Laws spread across 17 categories including: - 8 Laws for Headlines- 2 Laws for Call-to-Action- 13 Laws for SalesmanshipNever before has Claude's work been presented with such clarity, including: - Uncommon words defined.- Example ads referenced by Claude.- Added illustrations to aid understanding.If you learn and apply these laws, you'll never waste money on ineffective advertising or marketing again. That's a promise!

"My Life in Advertising" is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic "Scientific Advertising"). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, "My Life in Advertising" is a must-read book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for internet marketing.

Scientific Advertising in a Digital World, is based on the popular marketing book "Scientific Advertising" by Claude Hopkins (1928). Hopkins version was written in language of the period, using words which may be unfamiliar or have slightly different meaning than commonly used today. Hopkins is a recommend read by many advertising geniuses than any other advertisement book.

If you'd like to cash in and collect money from simple letters and pages, this might be the most important book you'll ever read... Why is that?There are secret blueprints hidden in history by the worlds greatest speakers, marketers, and leaders. You probably know some of their names: Houdini, Jesus, Elvis, Lincoln, Napoleon, Jefferson and Caesar. But what you might not know is that even now there are people who are using their secrets and the blueprints they've left behind to build empires and fortunes and make alot of money easily. What's really incredible might not be much is being made from their secrets, but rather, how it's being made. It's not through using "smart" language and it's not through money-making opportunities and schemes... The way those secrets are being used to collect cheques is by creating simple letters and pages. My name is Marty and I've spent the last 12 years studying marketing and advertising, trying to discover why some ads and promos are successful and others aren't. During that time I've been hunting down and digging up the most rare, secret and obscure sources, going through mountains of beat up, dusty old books and manuscripts, that are stained and faded with age. Now I've decided to take my 12 years of hands on study, education and instruction, take all of that history and create a shocking "tell-all", "teach-all" expose that shows you how these secrets let ordinary people cash in and collect money from simple letters and pages. Why am I doing this?I'm doing this so that people can get their hands on these secrets quicker and more easily, without the time and pain of education and the mountains of time invested. Once you understand the secrets and have these blueprints in your hand, you may find that creating small, but highly profitable letters and pages takes very little effort and time. You may even begin to experience an incredible influx of cash into your life and business, or find that these secrets make your financial problems evaporate and allow you to create financial windfalls on demand. With these blueprints you could also create a meaningful impact in your community, have an incredible lifestyle, make your mark on the world and leave a lasting legacy for your family. These invaluable blueprints show step-by-step how history's most powerful businesses, leaders and empires were built. Here's a teaser of what you'll find inside - Six Super Secrets To Fire Up Your Appetite: Super Secret #1: From Fifth To First, Fast. The secret that took one old beer company to becoming the leader in their market, rocketing them to becoming the #1 beer company in America, fast. Super Secret #2: How an obscure publisher sold Family History to America and were sent as many as 20,000 cheques a day. Plus how a single page was mailed so much that it was profitably delivered 7 times to every single household in the country - in a business that was ultimately acquired by Disney. Super Secret #3: The Secrets Of Diversity - Why some products sell and others don't. Super Secret #4: Power Triggers - What Is The Key To Capturing The Publics Imagination and How Can It Be Used To Create Mass Desire For Your Products and Services?Super Secret #5: How to keep and maintain your size - What Is The Biggest And Longest Lasting Brand In History and How Was It Built?Super Secret #6: Why was Napoleon SO POPULAR AFTER HIS DEFEAT at Waterloo? And how could he have gone to war again with the backing of the french people?

Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book. David Ogilvy is widely quoted as saying that "Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times". The book is cited as being the original description of the process of split testing and of coupon based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot". "The book also contains information on how to write advertising that sells: Salesmanship in print."

Unlike any other reprint of the original, unedited 1923 text by Claude Hopkins, this version provides more practical information on how to implement the concepts that Hopkins made famous. Each chapter is linked to a web video where marketing maverick Pete Mitchell is grilled about the real life implementation of the ideas made famous in this book. This groundbreaking book is essential reading for anyone looking to generate an never ending supply of qualified prospects begging to do business with them. David Ogilvy once said "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." Experience this unique version of "Scientific Advertising" and crush your competition like ants on the sidewalk!