Bøger af Christopher Miles
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- Bog
- 1.487,95 kr.
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- Revolution or Rhetoric?
632,95 - 1.874,95 kr. Investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing'. This book offers a fresh theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.
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- 632,95 kr.