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  • - The Magical Foundations of Marketing Theory
    af Christopher Miles
    459,95 - 1.588,95 kr.

  • - Revolution or Rhetoric?
    af University of London, UK) Miles & Christopher (Queen Mary
    633,95 - 1.875,95 kr.

    Investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing'. This book offers a fresh theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.