De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage

Bøger af Christina Ravens

Filter
Filter
Sorter efterSorter Populære
  • af Christina Ravens
    777,95 kr.

    Employees with a sound knowledge of and strong commitments to a brand are likely to display behaviors that conform to a brand's identity, so called brand citizenship behavior. This research further analyzes the impact of an individual's cultural values on brand commitment which is an antecedent to brand citizenship behavior.