Bøger af Christian Lucas - plingboeger.dk

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Sponsor- and Country-Related Predictors of Sponsorship Effectiveness

- Sponsorship in a National and International Environment

af Christian Lucas

711,95 kr.

Christian Lucas investigates the effectiveness of sports sponsorships. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions.
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- 711,95 kr.
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