De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage

Bøger af Christian Lucas

Filter
Filter
Sorter efterSorter Populære
  • - Sponsorship in a National and International Environment
    af Christian Lucas
    704,95 kr.

    Christian Lucas investigates the effectiveness of sports sponsorships. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions.