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Bøger af C. Whan Park

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  • - Construct, Consequences and Causes
    af C. Whan Park, Joseph Priester & Deborah J. McInnis
    513,95 kr.

    Provides a theoretical construct about the factors that underlie strong brand relationships. The authors define the construct of brand attachment and differentiate it from other constructs arguing that brand attachment is critical to outcome variables that underscore the brand's value to the firm.

  • - Building A Business People Love
    af C. Whan Park
    245,95 kr.

    Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management.