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Bøger af Brian Moeran

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  • af Brian Moeran
    396,95 - 1.423,95 kr.

    Ethnography in the Raw describes the author's encounters with the Philippine family into which he has married, his wife's friends and acquaintances, and their lives in a remote rural village in the rice basin of Luzon, about 130 miles northeast of Manila. The book links detailed descriptions of his Philippine family with cultural practices such as circumcision, marriage and cockfights combined with theoretical musings on the concepts of sacrifice, social exchange, patron-client relations, food, and religious symbolism. It is both anthropological fieldwork 'in the raw,' and an incisive analysis of contemporary Philippine society and culture.

  • - Ritual, Commodity, Glamour
    af Brian Moeran
    1.649,95 kr.

    Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.

  • - Strategic Exchanges, People and Organizations
    af Brian Moeran
    421,95 - 1.777,95 kr.

    At the heart of Moeran's analysis is a firm belief in fieldwork and ethnography - terms much bandied about in business, management and cultural studies, but rarely undertaken in depth.

  • - Toward an Anthropology of Worth
    af Brian Moeran
    486,95 - 1.771,95 kr.

  • - An Anthropology of Media and Markets
    af Brian Moeran
    685,95 - 1.649,95 kr.

    Presents a case study of an advertising campaign to outline the complex relations that exist between different divisions (account, planning, marketing, creative) within an advertising agency, and between the agency and the client, and the agency and media.

  • - Portrait of a Japanese Valley
    af Brian Moeran
    614,95 - 1.771,95 kr.

    An account of life in the Japanese countryside, as seen through the eyes of an anthropologist who did fieldwork there for four years. It depicts the intricate relationships among the valley people, but also those between them and the anthropologist who has come from the outside world to study them.

  • af Brian Moeran
    610,95 - 1.794,95 kr.

    This work consists of 12 essays on different aspects of Asian media by Japanese, European, and American scholars, many of whom have themselves been involved in the production of media forms.

  • af Brian Moeran
    535,95 - 2.062,95 kr.

    Making use of general theories from the disciplines of anthropology, linguistics, media studies and semiotics, this book attempts to demystify Japanese culture as it has been hitherto presented in the West, and shows how such cultural forms as 'noodle westerns' and high-school baseball uphold the well-known ideologies of 'selflessness'.

  • af Brian Moeran
    504,95 - 1.774,95 kr.

    Follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. This book introduces students to ways in which anthropologists study social systems in business. It also shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues.

  • af Lise Skov & Brian Moeran
    754,95 - 1.855,95 kr.

    Examining images of women in Japanese consumerism, this book explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends.