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A Japanese Advertising Agency

- An Anthropology of Media and Markets

Bag om A Japanese Advertising Agency

Presents a case study of an advertising campaign to outline the complex relations that exist between different divisions (account, planning, marketing, creative) within an advertising agency, and between the agency and the client, and the agency and media.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780700705030
  • Indbinding:
  • Paperback
  • Sideantal:
  • 350
  • Udgivet:
  • 4. juli 1996
  • Størrelse:
  • 139x218x24 mm.
  • Vægt:
  • 434 g.
Leveringstid: 2-4 uger
Forventet levering: 5. december 2024

Beskrivelse af A Japanese Advertising Agency

Presents a case study of an advertising campaign to outline the complex relations that exist between different divisions (account, planning, marketing, creative) within an advertising agency, and between the agency and the client, and the agency and media.

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