A Japanese Advertising Agency
- An Anthropology of Media and Markets
indgår i ConsumAsian Series serien
- Indbinding:
- Paperback
- Sideantal:
- 350
- Udgivet:
- 4. juli 1996
- Størrelse:
- 139x218x24 mm.
- Vægt:
- 434 g.
Leveringstid:
2-4 uger
Forventet levering: 5. december 2024
Beskrivelse af A Japanese Advertising Agency
Presents a case study of an advertising campaign to outline the complex relations that exist between different divisions (account, planning, marketing, creative) within an advertising agency, and between the agency and the client, and the agency and media.
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