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  • Marketing Research af Barry J. Babin
    Marketing Research
    - Asia Pacific Edition with Student Resource Access 12 Months
    af Barry J. Babin, Ben Lowe, Steve Ward, mfl.
    805,95 kr.

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  • Essentials of Marketing Research af Barry (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi) Babin
    Essentials of Marketing Research
    af Barry (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi) Babin
    862,95 kr.

    PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.

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