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Essentials of Marketing Research

af Barry (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi) Babin
Essentials of Marketing Research af Barry (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi) Babin
Bag om Essentials of Marketing Research

PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780357033937
  • Indbinding:
  • Paperback
  • Sideantal:
  • 514
  • Udgivet:
  • 22. august 2018
  • Udgave:
  • 7
  • Størrelse:
  • 275x216x23 mm.
  • Vægt:
  • 1548 g.
  • 4-7 hverdage.
  • 11. december 2024
Forlænget returret til d. 31. januar 2025

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.

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