Bøger af Anthony Parinello

How can salespeople navigate the obstacle course of administrative assistants, lower-level executives, and corporate guardians to reach their objective? This book offers innovative ideas and street-smart moves to reach the decision-makers in any organisation.

Presents techniques for getting invited back for a second interaction with potential prospects and customers.

Anthony Parinello's Selling to VITO introduced salespeople everywhere to the Very Important Top Officer--and taught them the precise steps of how to sell to the person with the ultimate veto power.