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Foreign Advertising in China

- Becoming Global, Becoming Local

Bag om Foreign Advertising in China

The rising prosperity of China has presented advertisers with an immense new market. This text examines the strategies adopted by multinational agencies and how the focus is slowly changing from foreign to domestic clients.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780813818283
  • Indbinding:
  • Hardback
  • Sideantal:
  • 176
  • Udgivet:
  • 16. august 2000
  • Størrelse:
  • 15x235x15 mm.
  • Vægt:
  • 363 g.
  • 8-11 hverdage.
  • 9. december 2024

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Foreign Advertising in China

The rising prosperity of China has presented advertisers with an immense new market. This text examines the strategies adopted by multinational agencies and how the focus is slowly changing from foreign to domestic clients.

Brugerbedømmelser af Foreign Advertising in China



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