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Football Brands

af S. Bridgewater
Football Brands af S. Bridgewater
Bag om Football Brands

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230232532
  • Indbinding:
  • Hardback
  • Sideantal:
  • 194
  • Udgivet:
  • 29. april 2010
  • Størrelse:
  • 162x241x17 mm.
  • Vægt:
  • 478 g.
  • 8-11 hverdage.
  • 16. december 2024
Forlænget returret til d. 31. januar 2025

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Football Brands

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.

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