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Food Blogs, Postfeminism, and the Communication of Expertise

- Digital Domestics

af Alane L. Presswood

indgår i Communicating Gender serien

Food Blogs, Postfeminism, and the Communication of Expertise af Alane L. Presswood
Bag om Food Blogs, Postfeminism, and the Communication of Expertise

This book examines how and why women use blogs to create successful digital brands based on food preparation, purchase, and consumption. Alane Presswood clarifies the relationships between individual brands, reader communities, and sociocultural trends via an exploration of the strategies employed to create affective relationships on social media.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781498593687
  • Indbinding:
  • Hardback
  • Sideantal:
  • 172
  • Udgivet:
  • 3. december 2019
  • Størrelse:
  • 236x160x19 mm.
  • Vægt:
  • 400 g.
  • 2-3 uger.
  • 6. december 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Food Blogs, Postfeminism, and the Communication of Expertise

This book examines how and why women use blogs to create successful digital brands based on food preparation, purchase, and consumption. Alane Presswood clarifies the relationships between individual brands, reader communities, and sociocultural trends via an exploration of the strategies employed to create affective relationships on social media.

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