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Flip the Funnel

- How to Use Existing Customers to Gain New Ones

Bag om Flip the Funnel

Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780470487853
  • Indbinding:
  • Hardback
  • Sideantal:
  • 304
  • Udgivet:
  • 9. februar 2010
  • Størrelse:
  • 160x232x29 mm.
  • Vægt:
  • 516 g.
  • 2-3 uger.
  • 13. december 2024
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Beskrivelse af Flip the Funnel

Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side.

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