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Flagship Marketing

- Concepts and places

Bag om Flagship Marketing

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book studies the concept of the flagship. It covers issues such as consumerism, areas of consumption and experimental marketing theory and practise.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415436021
  • Indbinding:
  • Hardback
  • Sideantal:
  • 240
  • Udgivet:
  • 12. november 2009
  • Størrelse:
  • 164x241x18 mm.
  • Vægt:
  • 510 g.
  • 2-3 uger.
  • 25. november 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Flagship Marketing

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book studies the concept of the flagship. It covers issues such as consumerism, areas of consumption and experimental marketing theory and practise.

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