De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage

First Adman: Thomas Bish and the Birth of Modern Advertising

Bag om First Adman: Thomas Bish and the Birth of Modern Advertising

The First Adman reveals the untold story of how modern advertising was pioneered 200 years ago by the entrepreneur, self-publicist and dodgy Member of Parliament, Thomas Bish. Royalty and politicians courted this early media star and society figure, who was one of the best-known men in the land and allegedly more famous than the prime minister himself. Drawing on previously inaccessible contemporary sources, Gary Hicks resurrects the Bish brand, as famous in its day as Coca-Cola is today, and explains how it started a publicity revolution. This is an entertaining and rollicking tale of an eccentric marketing genius whose extraordinary legacy survives in modern mass media.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781906469399
  • Indbinding:
  • Paperback
  • Sideantal:
  • 218
  • Udgivet:
  • 8. november 2012
  • Størrelse:
  • 229x154x12 mm.
  • Vægt:
  • 326 g.
  • 2-3 uger.
  • 10. december 2024

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af First Adman: Thomas Bish and the Birth of Modern Advertising

The First Adman reveals the untold story of how modern advertising was pioneered 200 years ago by the entrepreneur, self-publicist and dodgy Member of Parliament, Thomas Bish. Royalty and politicians courted this early media star and society figure, who was one of the best-known men in the land and allegedly more famous than the prime minister himself.
Drawing on previously inaccessible contemporary sources, Gary Hicks resurrects the Bish brand, as famous in its day as Coca-Cola is today, and explains how it started a publicity revolution. This is an entertaining and rollicking tale of an eccentric marketing genius whose extraordinary legacy survives in modern mass media.

Brugerbedømmelser af First Adman: Thomas Bish and the Birth of Modern Advertising



Find lignende bøger
Bogen First Adman: Thomas Bish and the Birth of Modern Advertising findes i følgende kategorier: