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Fat Boy's Book

- How Elmer Lost 40 Pounds in 80 Days

af Elmer Wheeler
Fat Boy's Book af Elmer Wheeler
Bag om Fat Boy's Book

Elmer Wheeler (1904-1968) was one of the pioneers of persuasion, best known for his advice "Don't sell the steak - sell the sizzle." The Fat Boy's Book -- in which Wheeler humorously writes about how he had lost 40 pounds in 80 days. "After losing all that weight he found it creeping back on him." So Wheeler researched how to keep the weight off wrote his equally humorous follow-up, The Fat Boy's Downfall.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781479410934
  • Indbinding:
  • Paperback
  • Sideantal:
  • 192
  • Udgivet:
  • 30. september 2012
  • Størrelse:
  • 216x140x11 mm.
  • Vægt:
  • 249 g.
  • 2-4 uger.
  • 17. december 2024

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- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Fat Boy's Book

Elmer Wheeler (1904-1968) was one of the pioneers of persuasion, best known for his advice "Don't sell the steak - sell the sizzle." The Fat Boy's Book -- in which Wheeler humorously writes about how he had lost 40 pounds in 80 days. "After losing all that weight he found it creeping back on him." So Wheeler researched how to keep the weight off wrote his equally humorous follow-up, The Fat Boy's Downfall.

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