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Fast Food Globalization in the Provincial Philippines

af Ty Matejowsky
Fast Food Globalization in the Provincial Philippines af Ty Matejowsky
Bag om Fast Food Globalization in the Provincial Philippines

Ty Matejowsky examines the rise and popularity of corporate fast food in the provincial Philippines from an anthropological perspective. Based on more than 20 years of ethnographic fieldwork, he shows how this global restaurant format has been indigenized and reimagined by native entrepreneurs and everyday diners into something distinctly Filipino.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780739139882
  • Indbinding:
  • Hardback
  • Sideantal:
  • 172
  • Udgivet:
  • 20. december 2017
  • Størrelse:
  • 235x159x17 mm.
  • Vægt:
  • 408 g.
  • 8-11 hverdage.
  • 2. december 2024

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Ty Matejowsky examines the rise and popularity of corporate fast food in the provincial Philippines from an anthropological perspective. Based on more than 20 years of ethnographic fieldwork, he shows how this global restaurant format has been indigenized and reimagined by native entrepreneurs and everyday diners into something distinctly Filipino.

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