Fashion Marketing in Emerging Economies Volume I
- Indbinding:
- Paperback
- Sideantal:
- 296
- Udgivet:
- 7. december 2023
- Udgave:
- 23001
- Størrelse:
- 148x17x210 mm.
- Vægt:
- 386 g.
- 8-11 hverdage.
- 6. december 2024
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- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
Beskrivelse af Fashion Marketing in Emerging Economies Volume I
Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women¿s mid-market apparel. In order for fashion firms to succeed in these markets it is crucial to gain an understanding of the state of the industry, macro-environmental factors, traditions and religious beliefs. A one-size-fits-all approach to global fashion marketing strategy now requires a step-change; fashion firms require dedicated strategies which fit the need of the fashion brands that are operating or seeking to operate within emerging markets.
In this contributed volume, authors shed light on fashion marketing strategy for emerging economies and recognise these markets as major growth centres. Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering a wide range of emerging markets, chaptersprovide case studies from China, India, Ethiopia, Romania, Turkey, Brazil and Nigeria, among others.
This book responds to the growing demand for research, information, recommendations and insight from practitioners, entrepreneurs and academics who are eager to understand marketing strategies, tools and technologies that will work within this unique industry.
In this contributed volume, authors shed light on fashion marketing strategy for emerging economies and recognise these markets as major growth centres. Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering a wide range of emerging markets, chaptersprovide case studies from China, India, Ethiopia, Romania, Turkey, Brazil and Nigeria, among others.
This book responds to the growing demand for research, information, recommendations and insight from practitioners, entrepreneurs and academics who are eager to understand marketing strategies, tools and technologies that will work within this unique industry.
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Bogen Fashion Marketing in Emerging Economies Volume I findes i følgende kategorier:
- Business og læring > Økonomi og finans
- Business og læring > Marketing
- Økonomi, finans, erhvervsliv og ledelse > Økonomi > Udviklingsøkonomi og vækstøkonomier
- Økonomi, finans, erhvervsliv og ledelse > Erhvervsliv, virksomheder og ledelse > Internationale virksomheder
- Økonomi, finans, erhvervsliv og ledelse > Erhvervsliv, virksomheder og ledelse > Salg og marketing
- Økonomi, finans, erhvervsliv og ledelse > Industri og industrielle studier
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