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Fashion Marketing and Communication

- Theory and Practice Across the Fashion Industry

Bag om Fashion Marketing and Communication

This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138323094
  • Indbinding:
  • Paperback
  • Sideantal:
  • 214
  • Udgivet:
  • 14. november 2019
  • Størrelse:
  • 153x230x13 mm.
  • Vægt:
  • 346 g.
  • 8-11 hverdage.
  • 11. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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- Adgang til 70.000+ titler
- Ingen binding

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This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.

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