Export Strategy: Markets and Competition (RLE Marketing)
- Indbinding:
- Paperback
- Sideantal:
- 284
- Udgivet:
- 26. november 2015
- Størrelse:
- 156x234x0 mm.
- Vægt:
- 453 g.
- 8-11 hverdage.
- 7. december 2024
Normalpris
Abonnementspris
- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
Beskrivelse af Export Strategy: Markets and Competition (RLE Marketing)
This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company¿s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.
Brugerbedømmelser af Export Strategy: Markets and Competition (RLE Marketing)
Giv din bedømmelse
For at bedømme denne bog, skal du være logget ind.Andre købte også..
Find lignende bøger
Bogen Export Strategy: Markets and Competition (RLE Marketing) findes i følgende kategorier:
© 2024 Pling BØGER Registered company number: DK43351621