De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage

Exploring Public Relations and Management Communication

Bag om Exploring Public Relations and Management Communication

Develop a clear understanding of the concepts and best practices in public relations Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications, this book offers a critical analysis with updated case studies, exercises and discussion questions that provide students with a holistic subject understanding. It also engages students with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps students understand the implications of this global crisis on public relations and strategic communication. Pearson, the world's learning company.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781292321745
  • Indbinding:
  • Paperback
  • Sideantal:
  • 672
  • Udgivet:
  • 14. december 2020
  • Udgave:
  • 5
  • Størrelse:
  • 265x196x27 mm.
  • Vægt:
  • 1214 g.
Leveringstid: Ukendt - mangler pt.

Beskrivelse af Exploring Public Relations and Management Communication

Develop a clear understanding of the concepts and best practices in public relations Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications, this book offers a critical analysis with updated case studies, exercises and discussion questions that provide students with a holistic subject understanding. It also engages students with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps students understand the implications of this global crisis on public relations and strategic communication. Pearson, the world's learning company.

Brugerbedømmelser af Exploring Public Relations and Management Communication



Find lignende bøger
Bogen Exploring Public Relations and Management Communication findes i følgende kategorier: