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Explorations in Consumer Culture Theory

indgår i Routledge Interpretive Marketing Research serien

Explorations in Consumer Culture Theory
Bag om Explorations in Consumer Culture Theory

Explores in detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the underpinnings of cultural inquiry, this book focuses on specific consumption venues.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415776400
  • Indbinding:
  • Hardback
  • Sideantal:
  • 224
  • Udgivet:
  • 18. november 2008
  • Størrelse:
  • 241x162x19 mm.
  • Vægt:
  • 514 g.
  • 8-11 hverdage.
  • 7. december 2024

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Beskrivelse af Explorations in Consumer Culture Theory

Explores in detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the underpinnings of cultural inquiry, this book focuses on specific consumption venues.

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