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Experimental Economics in Marketing

Bag om Experimental Economics in Marketing

Presents a set of goals to help the reader understand the role of experimental economics in marketing. These include distinguishing experimental economics from other fields in the broadest possible terms; providing the basic methodological tenets of experimental economics; and delineating classes of experiments within experimental economics.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781680831665
  • Indbinding:
  • Paperback
  • Sideantal:
  • 84
  • Udgivet:
  • 29. august 2016
  • Størrelse:
  • 233x155x8 mm.
  • Vægt:
  • 140 g.
  • 8-11 hverdage.
  • 7. december 2024

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Presents a set of goals to help the reader understand the role of experimental economics in marketing. These include distinguishing experimental economics from other fields in the broadest possible terms; providing the basic methodological tenets of experimental economics; and delineating classes of experiments within experimental economics.

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