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Experiential Marketing

- Secrets, Strategies, and Success Stories from the World's Greatest Brands

Bag om Experiential Marketing

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781119145875
  • Indbinding:
  • Hardback
  • Sideantal:
  • 224
  • Udgivet:
  • 17. juni 2016
  • Størrelse:
  • 162x236x21 mm.
  • Vægt:
  • 452 g.
  • 2-3 uger.
  • 11. december 2024
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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Experiential Marketing

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.

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