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Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context

indgår i Advances in Tourism Marketing serien

Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context
Bag om Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context

This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781911396987
  • Indbinding:
  • Paperback
  • Sideantal:
  • 280
  • Udgivet:
  • 31. juli 2019
  • Størrelse:
  • 232x158x17 mm.
  • Vægt:
  • 436 g.
  • Ukendt - mangler pt..

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This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.

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