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Experience Marketing

- Concepts, frameworks and consumer insights

af Bernd Schmitt

indgår i Foundations and Trends (R) in Marketing serien

Experience Marketing af Bernd Schmitt
Bag om Experience Marketing

Examines a new and exciting concept of interest to academics and marketing practitioners who have come to realize that understanding how consumers experience brands, and how to provide appealing brand experiences for them, is critical for differentiating their offerings in a competitive marketplace.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781601984524
  • Indbinding:
  • Paperback
  • Sideantal:
  • 74
  • Udgivet:
  • 30. Juni 2011
  • Størrelse:
  • 233x158x5 mm.
  • Vægt:
  • 128 g.
  • 2-3 uger.
  • 16. Oktober 2024

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- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Examines a new and exciting concept of interest to academics and marketing practitioners who have come to realize that understanding how consumers experience brands, and how to provide appealing brand experiences for them, is critical for differentiating their offerings in a competitive marketplace.

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