De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Marketing
  5. Experience Marketing

Experience Marketing

- Concepts, frameworks and consumer insights

af Bernd Schmitt

indgår i Foundations and Trends (R) in Marketing serien

Experience Marketing af Bernd Schmitt
Bag om Experience Marketing

Examines a new and exciting concept of interest to academics and marketing practitioners who have come to realize that understanding how consumers experience brands, and how to provide appealing brand experiences for them, is critical for differentiating their offerings in a competitive marketplace.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781601984524
  • Indbinding:
  • Paperback
  • Sideantal:
  • 74
  • Udgivet:
  • 30. juni 2011
  • Størrelse:
  • 158x233x5 mm.
  • Vægt:
  • 128 g.
  • 8-11 hverdage.
  • 7. december 2024

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Bernd Schmitt

Vis alle bøger af Bernd Schmitt

Beskrivelse af Experience Marketing

Examines a new and exciting concept of interest to academics and marketing practitioners who have come to realize that understanding how consumers experience brands, and how to provide appealing brand experiences for them, is critical for differentiating their offerings in a competitive marketplace.

Brugerbedømmelser af Experience Marketing



Andre købte også..
Find lignende bøger
Bogen Experience Marketing findes i følgende kategorier: