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Experience Logic as a New Perspective for Marketing Management

- From Theory to Practical Applications in Different Sectors

indgår i International Series in Advanced Management Studies serien

Experience Logic as a New Perspective for Marketing Management
Bag om Experience Logic as a New Perspective for Marketing Management

This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319775494
  • Indbinding:
  • Hardback
  • Sideantal:
  • 220
  • Udgivet:
  • 26. april 2018
  • Udgave:
  • 12018
  • Vægt:
  • 512 g.
  • 8-11 hverdage.
  • 13. december 2024
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Forlænget returret til d. 31. januar 2025

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This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.

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