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Expectations and the Food Industry

- The Impact of Color and Appearance

Bag om Expectations and the Food Industry

We purchase an object or enter a scene not for their own sake but for the expectations we have of them. In other words, the stimulus provided by the total appearance of an object or scene engenders expectations of the outcome of our involvement with the object or event.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780306477096
  • Indbinding:
  • Paperback
  • Sideantal:
  • 180
  • Udgivet:
  • 30. april 2003
  • Udgave:
  • 12003
  • Størrelse:
  • 155x235x13 mm.
  • Vægt:
  • 347 g.
  • 8-11 hverdage.
  • 30. november 2024

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Beskrivelse af Expectations and the Food Industry

We purchase an object or enter a scene not for their own sake but for the expectations we have of them. In other words, the stimulus provided by the total appearance of an object or scene engenders expectations of the outcome of our involvement with the object or event.

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