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Events as a Strategic Marketing Tool

af Dorothe (NHTV Breda University of Applied Sciences Gerritsen
Events as a Strategic Marketing Tool af Dorothe (NHTV Breda University of Applied Sciences Gerritsen
Bag om Events as a Strategic Marketing Tool

An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781789242300
  • Indbinding:
  • Paperback
  • Sideantal:
  • 256
  • Udgivet:
  • 19. marts 2020
  • Udgave:
  • 2
  • Størrelse:
  • 190x247x12 mm.
  • Vægt:
  • 622 g.
  • 4-7 hverdage.
  • 16. november 2024
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An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.

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