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Evaluating Marketing Actions and Outcomes

indgår i Advances in Business Marketing and Purchasing serien

Evaluating Marketing Actions and Outcomes
Bag om Evaluating Marketing Actions and Outcomes

Most universities do not teach meta-thinking so it is logical that company thinkers may not really understand how to think and decide upon important issues. This volume explores how such thinking can be employed to improve the thinking of those who are responsible for core performance.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780762310463
  • Indbinding:
  • Hardback
  • Sideantal:
  • 672
  • Udgivet:
  • 4. september 2003
  • Størrelse:
  • 363x291x57 mm.
  • Vægt:
  • 1114 g.
  • 8-11 hverdage.
  • 27. november 2024

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Beskrivelse af Evaluating Marketing Actions and Outcomes

Most universities do not teach meta-thinking so it is logical that company thinkers may not really understand how to think and decide upon important issues. This volume explores how such thinking can be employed to improve the thinking of those who are responsible for core performance.

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