Ethics, Social Responsibility and Sustainability in Marketing

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This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy.

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Sprog:
Engelsk

ISBN:
9789811379260

Forlag:
Springer Verlag, Singapore

Indbinding:
Paperback

Sideantal:
279

Udgivet:
14. august 2020

Udgave:
12019

Størrelse:
155x235x0 mm.

Vægt:
474 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 16. januar 2025

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Forlænget returret til d. 31. januar 2025

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Beskrivelse af Ethics, Social Responsibility and Sustainability in Marketing

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy.

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