Ethics, Social Responsibility and Sustainability in Marketing

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Hardback
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2.428,95 kr.

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This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy.

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Sprog:
Engelsk

ISBN:
9789811379239

Forlag:
Springer Verlag, Singapore

Indbinding:
Hardback

Sideantal:
279

Udgivet:
18. juli 2019

Udgave:
12019

Vægt:
629 g.

Leveringstid: 2-3 uger.
Forventet levering: 22. januar 2025

Forlænget returret til d. 31. januar 2025

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Beskrivelse af Ethics, Social Responsibility and Sustainability in Marketing

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy.

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