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Ethics, Social Responsibility and Sustainability in Marketing

indgår i Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application serien

Ethics, Social Responsibility and Sustainability in Marketing
Bag om Ethics, Social Responsibility and Sustainability in Marketing

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789811379239
  • Indbinding:
  • Hardback
  • Sideantal:
  • 279
  • Udgivet:
  • 18. juli 2019
  • Udgave:
  • 12019
  • Vægt:
  • 629 g.
  • 2-3 uger.
  • 2. december 2024

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Beskrivelse af Ethics, Social Responsibility and Sustainability in Marketing

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy.

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