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Essentials of Marketing

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A thorough insight into the core marketing concepts using real-life examples.   Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781292429533
  • Indbinding:
  • Paperback
  • Sideantal:
  • 384
  • Udgivet:
  • 24. februar 2023
  • Udgave:
  • 23008
  • Størrelse:
  • 194x17x262 mm.
  • Vægt:
  • 736 g.
  • Ukendt - mangler pt..

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

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Ingen binding og kan opsiges når som helst.

Beskrivelse af Essentials of Marketing

A thorough insight into the core marketing concepts using real-life examples.   Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.

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