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Essentials of Digital Marketing

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This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781911396000
  • Indbinding:
  • Hardback
  • Sideantal:
  • 244
  • Udgivet:
  • 26. februar 2018
  • Størrelse:
  • 250x196x26 mm.
  • Vægt:
  • 666 g.
  • Ukendt - mangler pt..

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

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This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.

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