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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

Bag om Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award".

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780762308699
  • Indbinding:
  • Hardback
  • Sideantal:
  • 236
  • Udgivet:
  • 14. august 2002
  • Størrelse:
  • 156x234x14 mm.
  • Vægt:
  • 509 g.
  • 8-11 hverdage.
  • 29. januar 2025

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- Adgang til 70.000+ titler
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Beskrivelse af Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award".

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