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Entertainment Marketing

af Natasha Zhang Foutz

indgår i Foundations and Trends in Marketing serien

Entertainment Marketing af Natasha Zhang Foutz
Bag om Entertainment Marketing

This monograph describes a general framework of entertainment marketing. Then the unique properties of entertainment and the resulting marketing challenges facing the entertainment industries, as well as the related research on each key marketing component within the framework, such as product, promotion, distribution, pricing, and talent, are reviewed.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781680833324
  • Indbinding:
  • Paperback
  • Sideantal:
  • 132
  • Udgivet:
  • 16. oktober 2017
  • 8-11 hverdage.
  • 21. november 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Entertainment Marketing

This monograph describes a general framework of entertainment marketing. Then the unique properties of entertainment and the resulting marketing challenges facing the entertainment industries, as well as the related research on each key marketing component within the framework, such as product, promotion, distribution, pricing, and talent, are reviewed.

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