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Enterprise Marketing Management

- The New Science of Marketing

Bag om Enterprise Marketing Management

Top executives at the renowned Zyman Marketing Group introduce a new paradigm for marketing managers--Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the organization to put marketing efforts and customer service at its core.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780471267720
  • Indbinding:
  • Hardback
  • Sideantal:
  • 240
  • Udgivet:
  • 4. juli 2003
  • Størrelse:
  • 159x234x22 mm.
  • Vægt:
  • 463 g.
  • 8-11 hverdage.
  • 28. november 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Enterprise Marketing Management

Top executives at the renowned Zyman Marketing Group introduce a new paradigm for marketing managers--Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the organization to put marketing efforts and customer service at its core.

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