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Enlisting Masculinity

- The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force

af Melissa T. (Assistant Professor Brown

indgår i Oxford Studies in Gender and International Relations serien

Enlisting Masculinity af Melissa T. (Assistant Professor Brown
Bag om Enlisting Masculinity

Based on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the U.S. military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunteer force.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780199842827
  • Indbinding:
  • Hardback
  • Sideantal:
  • 240
  • Udgivet:
  • 22. marts 2012
  • Størrelse:
  • 218x244x23 mm.
  • Vægt:
  • 462 g.
  • 8-11 hverdage.
  • 29. januar 2025
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Beskrivelse af Enlisting Masculinity

Based on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the U.S. military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunteer force.

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