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Engaging Consumers through Branded Entertainment and Convergent Media

indgår i Advances in Marketing, Customer Relationship Management, and E-Services serien

Engaging Consumers through Branded Entertainment and Convergent Media
Bag om Engaging Consumers through Branded Entertainment and Convergent Media

Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. This title provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781466683426
  • Indbinding:
  • Hardback
  • Sideantal:
  • 301
  • Udgivet:
  • 30. april 2015
  • Størrelse:
  • 224x292x29 mm.
  • Vægt:
  • 1182 g.
  • 8-11 hverdage.
  • 16. januar 2025

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Beskrivelse af Engaging Consumers through Branded Entertainment and Convergent Media

Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. This title provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields.

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