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Employer Branding for Competitive Advantage

- Models and Implementation Strategies

indgår i Information Technology, Management and Operations Research Practices serien

Employer Branding for Competitive Advantage
Bag om Employer Branding for Competitive Advantage

This book shows how to build and maintain a distinctive and credible employer brand, and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367650964
  • Indbinding:
  • Hardback
  • Sideantal:
  • 204
  • Udgivet:
  • 22. marts 2021
  • Størrelse:
  • 161x241x20 mm.
  • Vægt:
  • 478 g.
  • 2-3 uger.
  • 12. december 2024
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Beskrivelse af Employer Branding for Competitive Advantage

This book shows how to build and maintain a distinctive and credible employer brand, and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.

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